Privacy policy

5 Star beds Ltd

This privacy policy applies between you, the User of this Website sosoftbeds.co.uk and 5 Star Beds Ltd, the owner and provider of sosoftbeds.co.uk Website. 5 Star Beds Ltd takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

Please read this privacy policy carefully.

Definitions and interpretation

• In this privacy policy, unless the context requires a different interpretation:
  • the singular includes the plural and vice versa;
  • references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses,
    schedules or appendices of this privacy policy;
  • a reference to a person includes firms, companies, government entities, trusts and partnerships;
  • “including” is understood to mean “including without limitation”;
  • reference to any statutory provision includes any modification or amendment of it;
  • the headings andsub-headings do not form part of this privacy policy.

Scope of this privacy policy

• This privacy policy applies only to the actions of 5 Star Beds Ltd and Users with
  respect to this Website. It does not extend to any websites that can be
  accessed from this Website including, but not limited to, any links we may
  provide to social media websites.
• For purposes of the applicable Data Protection Laws, 5 Star Beds Ltd is the
  “data controller”. This means that 5 Star Beds Ltd determines the
  purposes for which, and the manner in which, your Data is processed.

Data collected

• We may collect the following Data, which includes personal Data, from you:
  • name;
  • contact Information
    such as email addresses and telephone numbers;
  • in each case, in
    accordance with this privacy policy.

How we collect Data

• We collect Data in the following ways:
  • data is given to us
    by you; and
  • data is collected
    automatically.

Data that is given to us by you

• 5 Star Beds Ltd will collect your Data in a number of ways, for example:
  • when you contact us through the Website, by telephone, post, e-mail or through any other means;
  • when you register with us and set up an account to receive our products/services;
  • when you complete surveys that we use for research purposes (although you are not obliged to
    respond to them);
  • when you enter a competition or promotion through a social media channel;
  • when you make payments to us, through this Website or otherwise;
  • when you elect to receive marketing communications from us;
  • when you use our services;
  • contact details available to the public;

in each case, in accordance with this privacy policy.

Data that is collected automatically

• • To the extent that you access the Website, we will collect your Data
    automatically, for example:
  • we automatically collect some information about your visit to the Website. This information
    helps us to make improvements to Website content and navigation, and includes
    your IP address, the date, times and frequency with which you access the
    Website and the way you use and interact with its content.

Our use of Data

• • Any or all of the above Data may be required by us from time to time in order to
    provide you with the best possible service and experience when using our
    Website. Specifically, Data may be used by us for the following reasons:
  • internal record keeping;
  • improvement of our products / services;
  • transmission by email of marketing materials that may be of interest to you;
  • contact for market research purposes which may be done using email, telephone, fax or mail. Such
    information may be used to customise or update the Website;

in each case, in accordance with this privacy policy. 

• To the extent that you access the Website, we will collect your Data
  automatically, for example:
• we automatically collect some information about your visit to the Website. This information
  helps us to make improvements to Website content and navigation, and includes
  your IP address, the date, times and frequency with which you access the
  Website and the way you use and interact with its content.
  Our use of Data
• Any or all of the above Data may be required by us from time to time in order to
  provide you with the best possible service and experience when using our
  Website. Specifically, Data may be used by us for the following reasons:
• internal record keeping;
• improvement of our products / services;
• transmission by email of marketing materials that may be of interest to you;
  contact for market
• research purposes which may be done using email, telephone, fax or mail. Such
  information may be used to customise or update the Website;
• in each case, in accordance with this privacy policy.

1. We may use your Data for the above purposes if we deem it necessary to do so for
   our legitimate interests. If you are not satisfied with this, you have the
   right to object in certain circumstances (see the section headed "Your
   rights" below).
2. For the delivery of direct marketing to you via e-mail, we'll need your consent,
   whether via an opt-in or soft-opt-in:
   1. soft opt-in consent
      is a specific type of consent which applies when you have previously engaged
      with us (for example, you contact us to ask us for more details about a
      particular product/service, and we are marketing similar products/services).
      Under "soft opt-in" consent, we will take your consent as given
      unless you opt-out.
   2. for other types of
      e-marketing, we are required to obtain your explicit consent; that is, you need
      to take positive and affirmative action when consenting by, for example,
      checking a tick box that we'll provide.
   3. if you are not
      satisfied about our approach to marketing, you have the right to withdraw
      consent at any time. To find out how to withdraw your consent, see the section
      headed "Your rights" below.
   4. 
      When you register with us and set up an account to receive our services, the legal
      basis for this processing is the performance of a contract between you and us
      and/or taking steps, at your request, to enter into such a contract.

Who we share Data with

1. We
   may share your Data with the following groups of people for the following
   reasons:
   1. our employees, agents and/or professional advisors - we'll use your information to process
      your request for information We'll use your information to register you to
      receive our newsletters We'll use your information to contact you about our
      services and products.;
   2. third party service
      providers who provide services to us which require the processing of personal
      data - to provide the services to deliver the products purchased;
   3. third party payment
      providers who process payments made over the Website - to enable third party
      payment providers to process user payments and refunds;

in each case, in accordance with this privacy policy.

Keeping Data secure

1. We will use technical and organisational measures to safeguard your Data, for
   example:
   1. access to your account is controlled by a password and a user name that is unique to you.
   2. we store your Data on secure servers.
2. Technical and organisational measures include measures to deal with any suspected data
   breach. If you suspect any misuse or loss or unauthorised access to your Data,
   please let us know immediately by contacting us via this e-mail address:
   info@sosoftbeds.co.uk.
3. If you want detailed information from Get Safe Online on how to protect your
   information and your computers and devices against fraud, identity theft,
   viruses and many other online problems, please visit www.getsafeonline.org. Get
   Safe Online is supported by HM Government and leading businesses.

Data retention

1. Unless a longer retention period is required or permitted by law, we will only hold
   your Data on our systems for the period necessary to fulfil the purposes
   outlined in this privacy policy or until you request that the Data be deleted.
2. Even if we delete your Data, it may persist on backup or archival media for legal,
   tax or regulatory purposes.

Your rights

1. You have the following rights in relation to your Data: 
   1. Right to access - the right to request (i) copies of the information we hold about you at any
      time, or (ii) that we modify, update or delete such information. If we provide
      you with access to the information we hold about you, we will not charge you
      for this, unless your request is "manifestly unfounded or excessive."
      Where we are legally permitted to do so, we may refuse your request. If we
      refuse your request, we will tell you the reasons why.
   2. Right to correct
      - the right to have your Data rectified if it is inaccurate or incomplete.
   3. Right to erase
      - the right to request that we delete or remove your Data from our systems.
   4. Right to
      restrict our use of your Data - the right to "block" us from
      using your Data or limit the way in which we can use it.
   5. Right to data
      portability - the right to request that we move, copy or transfer your
      Data.
   6. Right to object
      - the right to object to our use of your Data including where we use it for our
      legitimate interests.
2. To make enquiries, exercise any of your rights set out above, or withdraw your
   consent to the processing of your Data (where consent is our legal basis for
   processing your Data), please contact us via this e-mail address:
   info@sosoftbeds.co.uk.
3. If you are not satisfied with the way a complaint you make in relation to your Data
   is handled by us, you may be able to refer your complaint to the relevant data
   protection authority. For the UK, this is the Information Commissioner's Office
   (ICO). The ICO's contact details can be found on their website at
   https://ico.org.uk/.
4. It is important that the Data we hold about you is accurate and current. Please
   keep us informed if your Data changes during the period for which we hold it.

Links to other websites

• This Website may, from time to time, provide links to other websites. We have no control
  over such websites and are not responsible for the content of these websites.
  This privacy policy does not extend to your use of such websites. You are
  advised to read the privacy policy or statement of other websites prior to
  using them.

Changes of business ownership and control

• 5 Star Beds Ltd may, from time to time, expand or reduce our business and this
  may involve the sale and/or the transfer of control of all or part of 5 Star
  Beds Ltd. Data provided by Users will, where it is relevant to any part of our
  business so transferred, be transferred along with that part and the new owner
  or newly controlling party will, under the terms of this privacy policy, be
  permitted to use the Data for the purposes for which it was originally supplied
  to us.
• We may also disclose Data to a prospective purchaser of our business or any part
  of it.
• In the above instances, we will take steps with the aim of ensuring your privacy
  is protected.

General

• You may not transfer any of your rights under this privacy policy to any other
  person. We may transfer our rights under this privacy policy where we
  reasonably believe your rights will not be affected.
• If any court or competent authority finds that any provision of this privacy
  policy (or part of any provision) is invalid, illegal or unenforceable, that
  provision or part-provision will, to the extent required, be deemed to be
  deleted, and the validity and enforceability of the other provisions of this
  privacy policy will not be affected.
• Unless otherwise agreed, no delay, act or omission by a party in exercising any right
  or remedy will be deemed a waiver of that, or any other, right or remedy.
• This Agreement will be governed by and interpreted according to the law of England
  and Wales. All disputes arising under the Agreement will be subject to the
  exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

• 5 Star Beds Ltd reserves the right to change this privacy policy as we may deem
  necessary from time to time or as may be required by law. Any changes will be
  immediately posted on the Website and you are deemed to have accepted the terms
  of the privacy policy on your first use of the Website following the
  alterations.
  
  
  
  You may contact 5 Star Beds Ltd by email at info@sosoftbeds.co.uk.

Attribution

• This privacy policy was created on 14 May 2019